Intent keywords
We pick the terms of people ready to hire, not people just researching.
All servicesAcquisition · Google Ads
Be there the moment customers type what they need.
Search ads for people who need the service right now — ideal for urgent work like electrical, plumbing and HVAC.
The problem
They're already searching — and find someone else.
Someone searching "24-hour electrician" or "AC repair" wants it fixed today. If you're not there at that moment, the call goes to whoever is. And a poorly set-up campaign pays for searches that have nothing to do with your service.
Which leak it fixes · Leak 3 · ReachMoney on ads, silence on the phone.
How F5 does it
Cut the waste
Negative keyword lists so you don't pay for searches like "course", "job" or "how to do it yourself".
Ads that get calls
Call, location and service extensions, leading to the right page on your site or straight to your phone.
Measure conversions
We track calls and forms to know what each real request costs.
What's included
- Search campaigns per service
- Negative keywords to cut waste
- Call and location extensions
- Conversion tracking
Who it's for
- Urgent services: electrical, plumbing, HVAC, roofing
- Businesses whose ticket justifies pricier clicks
- Anyone with a site that has a page per service
What changes
- Presence at the exact moment of the search
- Less budget lost on searches with no intent
- Cost per call and per request measured
Included in these plans
Questions about this service
F5 Expansion. On the other plans we start with Meta Ads and Google Business, which usually pay off faster for local services.
That's why we cut waste and send traffic to pages that convert. An expensive click that becomes a request is an investment; a cheap one that doesn't is a loss.
Not sure where to start?
The free X-Ray shows, with your numbers, where your business loses the most customers.
