Shot list
We tell you exactly what to film and photograph: the before, the during, the after, the team and the happy customer.
All servicesBrand and content · Ad creative production
Ads made from your work, not stock photos.
Ad assets made from your real work — your photos, your brand and, in healthcare, within your council's rules. No stock images customers have already seen a thousand times.
The problem
Customers have seen that photo a thousand times.
Generic creatives with stock images and catchy slogans look like any company's — so they stop no one. The ad spends, reaches people and nobody remembers who it was.
Which leak it fixes · Leak 3 · ReachMoney on ads, silence on the phone.
How F5 does it
Batch production
We turn the material into static ads, short videos and customer-style videos, each with a different selling angle.
Angle testing
We run variations to find which message brings requests — price, speed, warranty, finish.
Constant refresh
Creatives wear out. We produce new versions from what worked before your cost per request climbs.
What's included
- Static ad creatives
- Short customer-style videos
- Shooting script for you and your team
- Variations for A/B testing
Who it's for
- Businesses already advertising whose ads don't grab attention
- Businesses with strong visual work to show
- Anyone who wants to test messages before raising budget
What changes
- Ads recognizable as yours
- A library of assets for ads and social media
- Clarity on which message convinces your customers
Included in these plans
Questions about this service
In most cases you or your team record on a phone following our shot list. On-site production can be quoted separately, depending on the city.
Content that looks recorded by customers or staff, without studio production. It usually feels more real and stands out more in the feed.
Not sure where to start?
The free X-Ray shows, with your numbers, where your business loses the most customers.